In a world of social media and the pressures to be ‘perfect’, the Tinder ‘Embrace Weird’ campaign is all about embracing our weird and wacky traits, as that is what makes us unique and is what others tend to love most about us. ​​​​​​​
Design role: Campaign development and rollout (Print, Outdoor, Mobile and Web)
The campaign was designed to embody humour along with an authentic look and feel, to encourage an emotional and reassuring connection with the audience. 
(Student Project)

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