1. Redesign the website so that it is easy to use for both traders and direct customers
2. Ensure the website feels authentic and represents the natural feel of the brand
Ensuring to keep with the quirky, natural feel of the brand - more neutral background colours were used to ensure the products really stood out. Alot of thought went into how the user would move through the site and what important information they needed to make their purchase. Every touch point allowed for more discovery and easy access to check-out. Using the fun brand illustrations allowed for the website to really to come alive and gives it the fun, friendly look and feel.