ROLE: Research | Branding | UX | UI        AGENCY: Drew London

Objectives
1. Create a brand identity that embodies both the traditional and modern-day South Asian bride
2. 
Design a two-sided marketplace website that is modern, user-friendly, and simple for the vendor to sign up and the visitor to discover vendors
Outcome
As the target audience is modern-day South Asian brides based in the US and Canada, keeping with their traditions is just as important when planning their weddings. This collision between contemporary and tradition was the perfect springboard when designing the look and feel. 
Inspired by the beautiful, intricate patterns and textiles of traditional South Asian design, combined with a modern colour palette of pastels and simpler fonts, this was the perfect fusion to represent this innovative brand and ensuring to pay tribute to their South Asian heritage.
Client Project

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